Most male hair loss comes down to one thing: genetics. The medical term is androgenetic alopecia – better known as male pattern baldness.

It’s caused by a hormone called DHT (dihydrotestosterone), which is a by-product of testosterone. Over time, DHT shrinks the hair follicles, making hair thinner and shorter until, eventually, it stops growing altogether.

If hair loss runs in your family, it could be on the cards for you too. It often starts at the crown or temples, and progresses gradually with age.

Losing your hair can mess with your head. But with the right treatment, you can take control and keep the hair that makes you feel like you.

Minoxidil wakes up your hair follicles.

It increases blood flow to your scalp, feeding the follicles the nutrients they need to grow stronger and last longer.

Use it consistently, and you'll help slow down hair loss and trigger regrowth – especially at the crown.

Finasteride works at the root cause of hair loss.

It blocks DHT, which is the hormone that damages your follicles and causes hair to fall out.

With less DHT, your hair loss can slow down and, in many cases, grow back.