Leo | Who is LEO?

Who is LEO?

We get it. Hair loss isn’t just about appearance.

It’s about identity, confidence and feeling like yourself.

We started LEO to give men and women the tools, knowledge and support to take control of their hair loss.

Our goal is to help men and women stay true to themselves.

No stigma or judgement.

Just straightforward, proven solutions from people who genuinely care.

With 40 years of experience behind us, we know what works. So, however you wear it, we’ll help you keep it.

What people want.

Decades of experience taught our Director of Hair Loss, Jason Saks, that what people want from a hair rejuvenation brand is honest advice, proven treatments and results that speak for themselves. And so LEO was born.

He started out in salons and cosmetology schools, gaining hands-on experience, learning from experts and building a deep understanding of the science behind hair. He’s worked in the UK and the US, becoming founding practice manager at the Farjo Hair Institute, where he worked alongside leading doctors.

Running in the family

Hair loss runs in families – and so does the drive to do something about it. LEO was born from a shared vision between father and son, Jason and Joe Saks.

Jason has spent a lifetime immersed in the science of hair. For Joe, it became personal when his mates started noticing their hairlines changing, and the knock to their confidence that came with it. He saw for himself the frustration, the lack of clear answers and the overwhelming number of options.

Together, they set out to change things. LEO is their way of making hair loss feel less isolating and less complicated.

Backed by science, driven by honesty, and made for men who just want real results, LEO is hair loss treatment without the fluff.

We're on a mission

At LEO, we know how important your hair is to who you are. That’s why we’re here to help you keep it – without the pressure, the false promises, or the fuss.

Our mission is simple: proven treatments, expert support, and a space where men can take care of their hair without feeling like they need to change who they are.

Wherever your hair's at, we are here to help you enjoy it for longer.

Treatments that work. It's as simple as that.

There’s a lot of noise around hair loss – but very few straight answers.

At LEO, we try to keep things simple by only offering treatments backed by clinical research.

We also try to keep things personal. We make sure everything we offer is safe, effective and tailored to work around people's lives.

Men don’t need another overhyped ‘hair loss breakthrough’ – they need clear, accessible solutions that fit into their lives. That’s exactly what we’re here to provide.

Joe Saks

Founder

We’ve spent years researching the best treatments out there. The reality? There are two ingredients that truly work: Finasteride and Minoxidil. That’s why we built LEO around them – because men deserve real solutions, not empty promises.

Jason Saks

Director of Hair Loss

Hair loss can be managed – but only with the right approach. Finasteride works by tackling DHT, the hormone responsible for male pattern baldness, while Minoxidil helps to stimulate regrowth. Used together, they’re the most effective non-surgical option available.